Search engine optimization (SEO) is a crucial element of any successful digital marketing strategy, and this is especially true for businesses operating in the cannabis industry. As more and more states legalize cannabis for medical and recreational use, the competition for online visibility in this industry is becoming increasingly fierce. That’s why it’s essential to conduct thorough keyword competition analysis to help you identify the keywords and phrases that your competitors are ranking for, and how you can use this information to outrank them.
In this post, we’ll walk you through the key steps of conducting keyword competition analysis for cannabis SEO and provide tips on how to use this information to improve your website’s search engine rankings.
Step 1: Identify Your Competitors
The first step in conducting keyword competition analysis is to identify your top competitors. These are the businesses that you are competing with for search engine rankings in your industry. To do this, start by searching for the primary keywords and phrases related to your business, such as “cannabis dispensary” or “cannabis delivery service”. Look at the top results and make a list of the businesses that appear most frequently.
Once you have identified your top competitors, you can begin analyzing their keyword rankings.
Step 2: Analyze Your Competitors’ Keyword Rankings
The next step is to analyze your competitors’ keyword rankings. There are several tools available for this purpose, such as Ahrefs, SEMrush, and Moz. These tools allow you to see which keywords your competitors are ranking for, how high they are ranking, and how much traffic they are receiving from each keyword.
Look for the keywords that your competitors are ranking highly for but that your website is not ranking for at all or is ranking poorly. These are the keywords that you should focus on in your SEO strategy.
Step 3: Develop Your SEO Strategy
Once you have identified the keywords that your competitors are ranking for, you can begin developing your SEO strategy. This will involve optimizing your website’s content to target these keywords, building high-quality backlinks to your site, and ensuring that your website is optimized for mobile devices.
When optimizing your content for these keywords, it’s important to ensure that it is high-quality, relevant, and provides value to your audience. This will help to improve your website’s search engine rankings and drive more traffic to your site.
Step 4: Track Your Progress
Finally, it’s essential to track your progress and adjust your strategy as necessary. Use tools like Google Analytics and Google Search Console to monitor your website’s traffic and search engine rankings for the targeted keywords. If you’re not seeing the results you want, consider adjusting your strategy or focusing on different keywords.
Keyword competition analysis is a critical component of any effective cannabis SEO strategy. By identifying the keywords that your competitors are ranking for and optimizing your content to target these keywords, you can improve your website’s search engine rankings and drive more traffic to your site.
If you need help developing a comprehensive cannabis SEO strategy, the team at Kush Creative can help. Sign up for a free one-on-one strategy session today to learn more about how we can help you improve your online visibility and grow your business.